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Fifty is the New Fifty Beauty Guide

Fifty is the New Fifty Beauty Guide
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By Susan Hornik

While it may ever so slightly depressing to see the changes in our skin and hair as we age, FIftyisthenewfifty’s writer, Susan Hornik wants to make sure you are treating your skin and hair even better than you have ever done before! Here’s a behind the scenes look at some great products that are out there to help you look the best you can be!

Looking Beautiful

Want your hair to look as glamorous as Cate Blanchett? Before her Oscar win, Blanchett received the Best Actress award at the Bafta Awards in London for her portrayal of Jeanette ‘Jasmine’ Francis in Woody Allen’s “Blue Jasmine.” Her hairstylist, Nicola Clarke was on hand to do her hair!

“I prepped Cate’s hair with John Frieda Luxurious Volume Fine to Full spray,” Clarke said. “Blow-drying with a small round brush and pinning each section and allowing to cool off, I gently spritzed with John Frieda Luxurious Volume All Day hair spray and tussled with my fingers to create texture before loosely plaiting. I then pulled the plait back and secured with pins at the nape of her neck. I finished with a generous spray of hairspray to hold the look for the night.”

How to Deal with Dry Winter Hair

Winter weather conditions aren’t only harsh on your skin, but your hair too. Keratin Complex brings you their top winter sellers to ensure flawless looking hair all season long with products that have power to revitalize and revamp dull strands for fresh hair that will last until spring. Whether you’re hitting the snowy slopes or taking in the white scenery, you’ll be sure to turn heads wherever you go!

Repair dry brittle strands with the KeraWhip Hydrating Cream Conditioner.  A luxurious whipped conditioner that contains keratin proteins, smoothing silicones and moisture-rich coconut and safflower oils, the conditioner transforms hair from weak to wow in minutes.  Breakage and split ends are kept under control while manageability is eased.

Save hair from suffering against seasonal distress with KeraBalm 3-in-1 Multi Benefit Hair Balm which primes, protects and perfects all hair types. Double the duty, this hybrid product works well on both wet and dry hair. Apply after rinsing to ensure smooth, sleek hair or apply dry to rid hair of static.

Show hair some TLC with Keratin Complex Intense Rx. This restructuring serum uses over 25% pure keratin protein and Arnica Montana to rebuild weak, damaged strands, return elasticity and reduce breakage in just one treatment to ensure longer lasting, healthier hair.

Anti Aging Hair

PHYTO Phytodensium Shampoo

A daily rejuvenating shampoo for age- weakened lifeless hair infused with fragrant orange blossom wax and restructuring soy protein. Phytodensium gently cleanses and rebalances the scalp, while restoring hair density, strength and vitality.

PHYTO Phytodensium Serum

A powerful leave-in that counters the first signs of fiber aging: fiber porosity, loss of density & graying. With just a few drops of this powerful and lightweight serum, hair’s strength and density will be increased. Pro-vitamins B5 and B6 combined with a tyrosine derivative prevent future damage and boost the level of melanin in each hair shaft, delaying the appearance of gray hair.

PHYTO Phytolisse Mask

A hair mask formulated to tame unruly, frizzy, and rebellious locks. This mask instantly detangles, straightens and nourishes hair. It shields each hair strand from humidity and smooths the cuticle down for long-lasting anti-frizz result. Hair is shiny, supple and silky soft. Up to 72 hours anti-frizz effectiveness clinically proven. Smoother controlled hair under many weather conditions.

PHYTO Phytolisse Serum

This ultraglossing finishing serum, which is specifically formulated to smooth unruly curls and tame frizz, is paraben-free. The serum leaves each strand silky with its synergy of smoothing and coating active ingredients.  It is especially suitable for straight hair, to give an ultra-smooth finish. Right from the first application, the hair’s softness and shine are restored.

PHYTO Secret de Nuit

SECRET DE NUIT goes to work as you sleep to regenerate the hair fiber deep down. Upon waking, hair is delicately scented, regenerated and protected. It is shiny, supple and manageable. Many women who tested the product agreed that upon waking, hair is repaired, soft and regenerated.

PHYTO Phytodéfrisant

This 99% plant-based lightweight straightening balm preps hair for a smooth and sleek blow dry. Silicone & paraben free. PHYTODÉFRISANT has been specifically formulated to smooth down the hair and soften natural waves. Lightweight and non-greasy, the alcohol-free formula hydrates and strengthens hair, leaving it incredibly shiny.

Exfoliating Your Skin

Mature skin must be exfoliated which is why a product like Organic Mineral Peel Face by O.R.G Skincare is important. This is the first all-natural enzyme exfoliant to offer instant results within minutes of application. You can visually see the removal of deep dermal debris resulting in a brighter and more youthful appearance. The brand is inspired by its knowledge and exposure of cutting-edge ingenuity and methodology from all over Asia. After using Organic Mineral Peel consistently, your skin will look brighter and smoother. The natural ingredients, such as grape seed extract and licorice root extract, will help brighten any blemish marks and pigmentation from overexposure to sun.

Yes Virginia, There’s Even Neck Creams And Anti Aging Lip Balms!

Enriched with smoothing and lipid-replenishing agents, Lierac Coherence Neck is a highly firming neck cream containing 5% collagen III accelerating vectors, which creates an ultra-tightening mesh on the skin’s surface for a “micro-lifting” effect to lastingly maintain tone and support. The product helps recontour the neck, smoothes and tightens the skin and firms the décolleté. This gel-cream with an airy texture acts like a “micro-facelift.”

Lierac Coherence Lip Replumping Cream is a comprehensive firming and anti-aging lip cream containing an ultra-high concentration of collagen III accelerating vectors for an intense replumping and lifting effect, giving you gorgeous contoured lips. The product helps redefine and plump lips, facilitates lipstick application and improves hold.

The Eyes Have It

Since the areas around the eyes are often the very first thing to age, it’s important to take care of this delicate area. A good eye cream will always help to add moisture. With Lierac Coherence Eyes, for example, you can lift, firm, and diminish the appearance of fine lines and wrinkles around the eye contour area.  Formulated with ASC III Collagen Accelerating Vectors that stimulate the natural synthesis of Collagen III, Coherence Eyes helps minimize the appearance of puffiness and crow’s feet for younger, brighter eyes. This results in increased firmness, increased lifting, diminished appearance of fine lines and crow’s feet, and diminished bags and puffiness around the eye contour area.

A velvety cream like Coherence Day & Night is enriched with vitamins and a protective and anti-dehydration nutritive complex for skin that feels smoothed, firmed and ultra-comfortable. This rich-textured cream diminishes the appearance of wrinkles and firms the skin with its unique formula that helps reprogram skin firmness.

Lierac Premium Eyes is an eye cream with a vanishing, velvety texture contains high concentrations of active ingredients combined with botanical extracts known for their decongesting and drainage-enhancing properties to offer a comprehensive anti-aging solution for the eye contour area. The product corrects the appearance of all visible signs of skin aging: deep wrinkles, puffiness, dark circles and loss of radiance and lights up the eyes. The company also makes Lierac Premium Serum, which contains 10% pure hyaluronic acid solution and helps stimulate natural DNA repair for exceptional cell regeneration and Lierac Premium Cream.

For Mom!

If you are lucky enough to still have your mom, rest assured she would probably tell you that real beauty comes from inside. A nice way to repay her for that beautiful insight is by buying her a Birchbox subscription tailored to her beauty profile! Birchbox helps women discover the latest and best in beauty through customized monthly deliveries of samples, original editorial, and a handpicked online shop.

Once your Mom receives her welcome box, she’ll be able to go online and fill out her beauty profile – which includes information about her hair type, skin type, likes and dislikes, and more. Birchbox uses this information to deliver monthly boxes filled with samples tailored to her profile, so everything in the box is already pre-approved for her!

Stay Hydrated!

Drinking water to keep your skin hydrated remains a fundamental daily beauty routine. The water that tea contains allows you to keep your skin moisturized from the inside out Kusmi’s BB Detox Tea is the perfect solution for those who might find it difficult consuming 32oz of water per day. This blend of maté, green tea and rooibos, is flavored with a subtle hint of grapefruit, and may be enjoyed hot or iced at any time of day. The combination of mate and green tea, recognized for its effectiveness in eliminating excess fluid from the body, also improves your skin’s appearance by boosting toxin removal. Say hello to a radiantly healthy complexion!

Kusmi Tea has many celebrity fans including Orlando Bloom, Adriana Lima, Jessica Chastain, and Lady Gaga. Gaga even credited Kusmi’s original Detox Tea with helping her quit smoking!

Susan L. Hornik has written almost every aspect of the domestic and international television and film business for the past 20 years. In addition to writing, her passions include animal rescue, writing a memoir, and striving to make a difference in the world.


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